Opportunity PlanningTM gives you a tool to identify new opportunities in the market and new revenue streams for your business.
It is beneficial in analyzing your current business model to determine resources and costs needed to launch a new opportunity. Once the new opportunity is identified, you can create new goals for the business and integrate the new venture into your business model.
Since there is greater risk associated with Opportunity PlanningTM - but greater reward as well- it is recommended for businesses proficient at Goal Setting and likely having a Business Plan. These are typically mid-sized small businesses about 3-5+ years old, often in a dynamic, fast-changing market or stuck in the “revenue rut” of stalled income for 2-3+ years.